How Does Browning
Associates Assist Medical Doctors Seeking Change?
By John Seraichyk
"In the preceding five years, we have assisted more than
two times the number of medical doctors seeking change than we had
in the prior decade.”
John H. Seraichyk, circa 2004 Founder Browning Associates.
The intent of this communication is to provide you with an overview
and understanding of our experience and expertise assisting medical
doctors seeking change. For a complete explanation of exactly what
we can do for you, please Contact Us today.
Yes, the medical profession is ever changing and more and more
physicians are seeking change. How do we know? Because since 1990
we have spoken with countless physicians, medical school leaders,
business leaders, political leaders and like you, we watch the news.
It's no secret that the future for physicians has changed even
though the extreme sacrifices of hard work and high educational
costs remain. The majority of physicians we speak with protest their
profession due to: ever decreasing reimbursements, tighter regulations,
increasing costs, lack of security, less respect and more and more
From the list above, tighter regulation and threatened security
are the latest frontrunners. With regard to regulation, we tell
our clients not to worry about the government, but do worry about
payers, accountability measures, best practices and clinical pathways.
Medicine has become a business focused on profit, and you and your
patients are the casualties. Add to that the “off the record” regulation
of patients arriving with reams of Internet reports regarding their
conditions and the defensive medicine you feel forced to practice
to alleviate their demand. Then include malpractice companies that
don't just raise your rates over a claim, they discontinue your
coverage and in one to six months, you're out of practice.
Threatened security is of course the result of all of the above.
More than one physician has told us that they are one malpractice
claim away from losing their practice. Interestingly, these same
practitioners had never had a claim filed against them. However,
they all agree it only takes one to close you down. Payers and insurers
are constantly looking for an oversight or a simple discrepancy
about care to terminate you from a panel, restrict your privilege
or put you on the platform for a law suit. Furthermore, many of
your wonderful patients see you as a “lottery ticket“. These are
people who say, “I don't really have any opposition to your practice
doc, I know you have insurance for this type of thing”. Can you
relate to any of this?
You've followed a roadmap your entire career: undergrad, medical
school, residency… maybe fellowship, and then practice. But now
there's no roadmap. You know it's time for a new career direction,
but how do you start? We'll design a roadmap for your new career.
More importantly, we'll "ride-bedside” with you as we help
you navigate your way to career fulfillment.
Is it possible to make a rewarding change after all these
Absolutely. Medicine is a wonderful education and we know how to
transform your education, your training and your practice into a
As our client you will be “treated” the way you might treat a new
patient. First, a formal diagnosis of your career situation is prepared.
Next, we develop a career search treatment plan, and finally, we
work closely with you to implement your plan.
Its sounds easy, but you know all too well both the challenge and
the importance of the right diagnosis. It's equally essential and
as challenging for your career change/search.
Developing your career search “treatment plan” is crucial to the
success of your career wellness. We will utilize our healthcare,
business, entrepreneurial, coaching and leadership backgrounds to
develop a real-world action plan in an effort to engage your search
Implementing your search/change campaign is where all of our intensive
preliminary work joins together. We will act as your career/search
agents in an effort to identify new opportunities. According to
the United States Bureau of Labor Statistics, less than 20% off
all jobs are advertised. The implementation phase of your search
is where we begin to confidentially introduce your credentials to
key decision makers in your new field of interest as identified
through the diagnosis assessment. Our objective is to look beyond
the career positions that are advertised in newspapers, trade journals
or the Internet.
Once your search is underway, we will work closely with you throughout
the entire search campaign; this will ensure our commitment to you
and steadfast client compliance. Imagine how your patient compliance
would improve if you met with your patients at least once a week
to converse about their plan and their success? That's exactly what
we will do for you.
Many of our prospective clients often ask us what they could possibly
do other than practice.
Our clients have recently interviewed for these positions:
Medical Director, Vice President of Clinical Services, Healthcare
Consultant , Medical Educator, Entrepreneur, Health Writer, Hospital
CEO, just to name a few.
According to The U.S. Bureau of Labor Statistics, employment of
physicians and surgeons is projected to grow 14 percent from 2006
to 2016, faster than the average for all occupations. Job growth
will occur because of continued expansion of health care related
industries. The growing and aging population will drive overall
growth in the demand for physician services, as consumers continue
to demand high levels of care using the latest technologies, diagnostic
tests, and therapies.
Demand for physicians' services is highly sensitive to changes
in consumer preferences, health care reimbursement policies, and
legislation. For example, if changes to health coverage result in
consumers facing higher out-of-pocket costs, they may demand fewer
physician services. Patients relying more on other health care providers—such
as physician assistants, nurse practitioners, optometrists, and
nurse anesthetists—also may temper demand for physician services.
In addition, new technologies will increase physician productivity.
These technologies include electronic medical records, test and
prescription orders, billing, and scheduling.
Job prospects. Opportunities for individuals interested in becoming
surgeons are expected to be very good. In addition to job openings
from employment growth, numerous openings will result from the need
to replace physicians and surgeons who retire over the 2006-16 decade.
Unlike their predecessors, newly trained physicians face radically
different choices of where and how to practice. New physicians are
much less likely to enter solo practice and more likely to take
salaried jobs in group medical practices, clinics, and health networks.
Reports of shortages in some specialties, such as general or family
practice, internal medicine, and OB/GYN, or in rural or low-income
areas should attract new entrants, encouraging schools to expand
programs and hospitals to increase available residency slots. However,
because physician training is so lengthy, employment change happens
gradually. In the short term, to meet increased demand, experienced
physicians may work longer hours, delay retirement, or take measures
to increase productivity, such as using more support staff to provide
services. Opportunities should be particularly good in rural and
low-income areas, as some physicians find these areas unattractive
because of less control over work hours, isolation from medical
colleagues, or other reasons.
Your future can be changed, but you have to take control to achieve
permanent transformation. Contact
Us today; our specialization is your key to success.